Far too often people think the only ones vulnerable to fads are soft-headed teenagers. The tamagotchi and pet rock may have something to do with that assumption but businesses are not immune. Given the instantaneous nature of the internet fads go through the business world like lettuce through a rabbit. How many companies have just had to have a website/podcast/blog/iPhone app when it didn’t have the know-how, the necessary staff or the right fit.
Social media is in the same boat. Managers have heard of how great this Facebook/Twitter/LinkedIn thing is and they want in. Often the social media strategies come down on people on the junior side of things. People like me. I love social media and think it’s more than a fad. I think it has the power to engage audiences in ways that content producers have never had before but I think there some legacy businesses like Comcast, Zappos and Sun are doing some great things on the social web. I’ll give you a little behind the scenes on how we do things here.
We love Twitter at Venture. I am in charge of a bunch of Twitter accounts.
@DuncanAtVenture – A mix of handcrafted tweets and RSS feeds from Alberta Venture, Alberta Oil and Unlimited.
@UnlimitedMag – The official Unlimited Twitter account. Split between me and a couple of other Unlimited staffers.
@VentureMags – RSS feeds from Alberta Venture, Alberta Oil and Unlimited and announcements from Venture Publishing.
@DuncanKinney – My personal Twitter account.
Unlimited also has a Facebook Fan Page. If you like our articles and blog posts you should probably become a fan. Y’know, just saying.
We’re in a unique position as an online magazine but I want to know how other businesses are using social media in the workplace. I want to know whose shoulders it falls on and what services and strategies you use. We want to write an article on this, so the more contributions in the comments the better. Thanks!
Tags: Facebook, Social Media, Strategy, Twitter
