In the November issue of Unlimited, Duncan Kinney writes about the next wave of crowdsourcing, like the Canadian company that got the public to help them prospect for gold. Springwise pointed us toward ModCloth, a small clothing store that just launched Be the Buyer, a program to gather feedback from customers about what lines it should produce. Be the Buyer helps the company reduce its risk in taking on too much inventory or styles of clothing that won’t sell. Sure gives new meaning to vote with your wallet. Here’s the full story.
Tags: Crowdsourcing, Fashion, small business
