Thursday, September 2

Learn by Reading – A Q&A with Michael Sikorsky

A serial entrepreneur and voracious reader studies up – and shares his knowledge on Google Books

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By Duncan Kinney

One of Michael Sikorsky’s first business ventures, when he was seven years old, was what he calls Desk Sales. “I would open up the drawer where I put all my top possessions and auction them off to my brother and sister. I would bundle items or hold back items till the next desk sale. I loved it.”

Do-It-Yourself-MBA-2

Flash forward to 2009. Sikorsky has started six businesses, made two exits and was forced out of a company he founded. He is an angel investor, software programmer and self-professed hair product enthusiast. And he’s done all of this with a computer engineering degree from the University of Alberta and the help of books. Thousands and thousands of books. Based in Calgary, Sikorsky has created what you might call his own personal MBA-style reading list and, in the open-source tradition he comes from, posted it on Google Books for everyone to see.

Sikorsky’s list offers a peek inside the mind of a successful young entrepreneur. Unlimited talked with him about how he got started, which books have influenced him most and why he doesn’t read in the bathroom anymore.

Were you an obsessive reader as a child?
No, it didn’t really hit me till around 12. Until then, I think I had read – by volition – a few Encyclopedia Brown books. I got passionate about reading when I realized how it helped me do stuff, like learning how to program computers.

You’re not just a serial reader, but also a serial entrepreneur.
The first real company I started, when I was 26, was Servidium, which ThoughtWorks bought when I was 28. After selling Servidium, I entered what I like to call my post-exit depression. You’re supposed to be happy, so, you feign it, but on the inside I felt like my “meaning bubble” had just been popped.

Why did you post your reading lists on Google?
I love what Google is doing for books. And I knew that putting my books online would help other entrepreneurs. Most people guard their book lists or forget what books helped them grow. Being able to search the books I’ve read for quotes, for instance, is really powerful. When I search my books list for the word “enzyme,” I find one of my favourite quotes, by Gérard Bricogne: “Mankind is a catalyzing enzyme for the transition from a carbon-based to a silicon-based intelligence.” [This appears as an epigraph in Mark Buchanan’s book Nexus.]

Would you have learned as much only from school?
Reading is how I learned pretty much everything I know, so if you said I could only have one of the two, I would pick reading. But I loved university. Reading plus school plus doing is the secret combination. And doing is at least 50 per cent of the equation. Doing gives context to everything you read in a book.

What do you read in the bathroom?
I used to read in the bathroom. Now my 18-month-old twin daughters always want to come in there with me. Basically, we floss and do makeup.

If you were to write a business book, what would it be called?
Opposite George: The George Costanza Guide to Business. The premise is, basically, to do things opposite to what people expect. Why start a company when you’re 40? Start one when you’re 20. U


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Top 5 Business Books

Michael Sikorsky’s picks for budding entrepreneurs

#1 The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steven Blank
This is a really important book. It details the split between Company Discovery (think: startups who think “we have an idea about how we might make money”) versus Company Building (think: “We know how to make money”).

#2 Status Anxiety by Alain de Botton
De Botton’s message is do things because you love them, not because they’ll give you great sound bites to tell at parties.

#3 The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield
A must read every year. Note: this isn’t Sun Tzu’s the Art of War.

#4 My Life in Advertising & Scientific Advertising by Claude C. Hopkins
It is the science part that I want people to pick up on. Great combo with book one. Most budding entrepreneurs look at advertising wrong. For every dollar that goes into the machine, more than a dollar is supposed to come out for advertising.

#5 Founders at Work: Stories of Startups' Early Days by Jessica Livingston
Generally, success stories go like this: “Kid submits iPhone App to AppStore. Kid becomes millionaire.” Livingston’s remarkable book tells stories of what it is really like to start a company. Every time I run a Startup School workshop, I read my class the foreword.