Comments on: How to Deal With Greasy Search Engine Optimizers http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/ Work, Money, Entrepreneurs, Life, Style, Health, How-Tos Thu, 02 Feb 2012 02:41:55 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: SEO Article in Unlimited Magazine | Rhett Soveran - Freelance Writer and Web Strategist in Calgary, Alberta http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/comment-page-1/#comment-224 SEO Article in Unlimited Magazine | Rhett Soveran - Freelance Writer and Web Strategist in Calgary, Alberta Sun, 25 Apr 2010 23:17:22 +0000 http://www.unlimitedmagazine.com/?p=16010#comment-224 [...] I just had an article published in Edmonton’s Unlimited Magazine. Check out my take on How to Deal With Greasy Search Engine Optimizers. Note to any SEOs in the audience that the editor wrote that title not me [...] [...] I just had an article published in Edmonton’s Unlimited Magazine. Check out my take on How to Deal With Greasy Search Engine Optimizers. Note to any SEOs in the audience that the editor wrote that title not me [...]

]]> By: Adriel Michaud http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/comment-page-1/#comment-213 Adriel Michaud Tue, 13 Apr 2010 17:37:41 +0000 http://www.unlimitedmagazine.com/?p=16010#comment-213 Articles like this are excellent for business owners because they point out how thorny the industry really is. It's exceedingly difficult for most people to judge quality of SEO work and most don't realize the order of magnitude that it can vary. Transparency, client references, and case studies are all fairly reliable quality indicators to help separate the wheat from the chaff. Make sure to ask any client reference, "Was there an impact to your business?" and "how did you measure it?" A client who has worked with a good SEO should have empirical proof that the work done had a measurable return. Articles like this are excellent for business owners because they point out how thorny the industry really is. It’s exceedingly difficult for most people to judge quality of SEO work and most don’t realize the order of magnitude that it can vary.

Transparency, client references, and case studies are all fairly reliable quality indicators to help separate the wheat from the chaff. Make sure to ask any client reference, “Was there an impact to your business?” and “how did you measure it?” A client who has worked with a good SEO should have empirical proof that the work done had a measurable return.

]]> By: Ben Malaki http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/comment-page-1/#comment-210 Ben Malaki Sun, 11 Apr 2010 00:55:23 +0000 http://www.unlimitedmagazine.com/?p=16010#comment-210 The best way to deal with greasy SEO's is to find out what entails SEO. This article does a great job providing this information. Walking into a meeting informed goes a long way in setting the expectation and you will more than likely get the desired results. The best way to deal with greasy SEO’s is to find out what entails SEO. This article does a great job providing this information.
Walking into a meeting informed goes a long way in setting the expectation and you will more than likely get the desired results.

]]> By: Rhett Soveran http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/comment-page-1/#comment-206 Rhett Soveran Thu, 01 Apr 2010 17:13:14 +0000 http://www.unlimitedmagazine.com/?p=16010#comment-206 Thanks Joel. You make excellent points on the tech side. I'm a writer by trade and while I <em>know</em> about the tech stuff (and use stable framework, robots, xml sitemap, etc), I wouldn't be comfortable enough to actually write about it. Plus, this article would've gone on far too long. ;) I'm wouldn't consider myself an SEO (not enough patience), but have done it enough to at least get myself and others started. And I have worked with (or sat through presentations from) SEOs that I can sniff out the good and the bad ones you described. Thanks Joel. You make excellent points on the tech side. I’m a writer by trade and while I know about the tech stuff (and use stable framework, robots, xml sitemap, etc), I wouldn’t be comfortable enough to actually write about it. Plus, this article would’ve gone on far too long. ;)

I’m wouldn’t consider myself an SEO (not enough patience), but have done it enough to at least get myself and others started. And I have worked with (or sat through presentations from) SEOs that I can sniff out the good and the bad ones you described.

]]> By: Joel Greenberg http://www.unlimitedmagazine.com/2010/04/how-to-deal-with-greasy-search-engine-optimizers/comment-page-1/#comment-205 Joel Greenberg Thu, 01 Apr 2010 16:58:31 +0000 http://www.unlimitedmagazine.com/?p=16010#comment-205 Hey Rhett, You're right to rail against SEO's that don't act professionally, or use Black Hat techniques. They give the field a bad name. While it's unfortunate that they exist, their bad behavior actually provides an opportunity for those of us who practice White Hat SEO, much of which you described. My clients appreciate my honesty and diligence, which is in contrast to the scam artists. Many of us that practice White Hat SEO techniques came to the profession from web development when realized that doing the basics can lead to better results in search engines. You understand this; you've chosen a good, SEO optimized Wordpress theme framework for your own blog. Thematic. I'd add that there is more to the basics than the on page and off page SEO you outline. Laying a good technical foundation is important as well, including proper use of robots.txt and sitemap.xml files, redirecting domain.com to www.domain.com or vice versa, but not both, making sure the dev team doesn't go overboard on javascript, flash, etc. As I send my clients on their way so that they continue building back links and optimizing on keywords, doing so becomes a natural part of their workflow. Like gardening, a little bit each weeks pays off dividends in the long run. Joel Greenberg www.straightshooterseo.com <a>An Austin, TX SEO</a> Hey Rhett,

You’re right to rail against SEO’s that don’t act professionally, or use Black Hat techniques. They give the field a bad name.

While it’s unfortunate that they exist, their bad behavior actually provides an opportunity for those of us who practice White Hat SEO, much of which you described. My clients appreciate my honesty and diligence, which is in contrast to the scam artists.

Many of us that practice White Hat SEO techniques came to the profession from web development when realized that doing the basics can lead to better results in search engines. You understand this; you’ve chosen a good, SEO optimized Wordpress theme framework for your own blog. Thematic.

I’d add that there is more to the basics than the on page and off page SEO you outline. Laying a good technical foundation is important as well, including proper use of robots.txt and sitemap.xml files, redirecting domain.com to http://www.domain.com or vice versa, but not both, making sure the dev team doesn’t go overboard on javascript, flash, etc.

As I send my clients on their way so that they continue building back links and optimizing on keywords, doing so becomes a natural part of their workflow. Like gardening, a little bit each weeks pays off dividends in the long run.

Joel Greenberg
http://www.straightshooterseo.com
An Austin, TX SEO

]]>