By Clare Moore
Showing up at the office in the same style of outfit a colleague is wearing is one thing. Showing up in that colleague’s old clothes is quite another. With the new “swaptorium” Thredup, that’s theoretically possible. Frequently called the fashion world’s answer to Netflix or Zip.ca, this internet start-up offers a kind of dating service for shoppers.
Here’s how it works: you tell Thredup what kinds of shirts you want and also upload details about shirts you no longer wear. The company, which was a semi-finalist in the Harvard Business School’s business plan competition, then matches your clothes with new owners while you’re sent items that meet your fashion criteria, all by pre-paid envelope. Thredup is a “network effects” business. Each new member improves the experience for the existing members, the company explains, by adding their thredup-able closet to the mix.
The only caveats: no bartering, no photos (to keep it simple) and no MC Hammer pants. One more thing: Thredup has a Golden Thredup Rule to send only what you want to receive. U
Category: Dresscode, Personal Best
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