The Bad Business Book Scorecard

Introducing an interactive way to judge a book by more than just its cover

By Rachel Singh

We’ve all encountered it: Bumf masquerading as business advice. Predictors of such literature include garish dust jackets, cover quotes by people you have never heard of (but who always seem to have a PhD), and the use of words and phrases like “millionaire” and “how to make money doing [insert some form of commerce here].” It’s time for a different scorecard, time for a critical analysis that looks beyond the shining lights of national bookstores, newspaper conglomerates and daytime television. Meet the Bad Business Book Scorecard, an exclusive download available for the bargain-basement price of free ($0 is the future of business, after all).

Have you read a bad business book? Download and complete Unlimited’s scorecard now. Send us the PDF and your review could appear in an upcoming story.

THE GET RICH QUICK BOOK
If they ever need a dust jacket blurb for another printing of this slim book, I offer up this assessment: “Tired droning about following your dream, peppered with empty promises of a pot of gold at the end of the rainbow.”

Scorecard_No1

*BOOM BOOM POW

THE GET WHAT YOU WANT BOOK
I eat books like this for breakfast. The book’s contents in 43 words: Negotiate for a salary that matches your skills and experience. How? Research salary using that new-fangled thing called the internet, zone in on an appropriate range for your skill set, then execute your plan by asking for what you’re worth.

Scorecard_No2

THE ESTABLISH A MEDIA EMPIRE BOOK
Two Harvard undergrads and best friends make their first billion in attempts to gain social acceptance and increase their chances with the opposite sex, thereby ditching the 9-5 and starting the business of their dreams.

Scorecard_No3
Have you read a bad business book? Download and complete Unlimited’s scorecard now. Send us the PDF and your review could appear in an upcoming story.

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