By Rachel Singh
We’ve all encountered it: Bumf masquerading as business advice. Predictors of such literature include garish dust jackets, cover quotes by people you have never heard of (but who always seem to have a PhD), and the use of words and phrases like “millionaire” and “how to make money doing [insert some form of commerce here].” It’s time for a different scorecard, time for a critical analysis that looks beyond the shining lights of national bookstores, newspaper conglomerates and daytime television. Meet the Bad Business Book Scorecard, an exclusive download available for the bargain-basement price of free ($0 is the future of business, after all).
THE GET RICH QUICK BOOK
If they ever need a dust jacket blurb for another printing of this slim book, I offer up this assessment: “Tired droning about following your dream, peppered with empty promises of a pot of gold at the end of the rainbow.”
THE GET WHAT YOU WANT BOOK
I eat books like this for breakfast. The book’s contents in 43 words: Negotiate for a salary that matches your skills and experience. How? Research salary using that new-fangled thing called the internet, zone in on an appropriate range for your skill set, then execute your plan by asking for what you’re worth.
THE ESTABLISH A MEDIA EMPIRE BOOK
Two Harvard undergrads and best friends make their first billion in attempts to gain social acceptance and increase their chances with the opposite sex, thereby ditching the 9-5 and starting the business of their dreams.